As Billie Eilish’s Hit Me Hard and Soft World Tour heads to NYC next week, American Express and Billie Eilish are teaming up once again to bring a newly-announced HIT ME HARD AND SOFT Merch Pop-Up store to SoHo from October 16th - 20th, giving fans special access to exclusive new Billie Eilish merchandise. There will be exclusive perks for American Express Card Members Guests will have special access to exclusive new Billie Eilish merchandise and the ability to engage with photo moments inspired by the album.