Gymshark has brought its signature flair to Soho with an NYC Holiday Pop-Up that’s bursting with festive energy. Kicking off with over 1,000 fans at 105 Wooster St, the space blends holiday magic with Gymshark’s fitness roots, featuring a medicine ball Christmas tree, a bodega of NYC-themed merch, and a gift-wrapping station. Beyond shopping, visitors can enjoy athlete meet-and-greets, giveaways, exclusive discounts, and tons of Instagram-worthy moments. This pop-up isn’t just a store—it’s a holiday hotspot and community hub that perfectly captures Gymshark’s vibe in the heart of the city.